how negative keywords cost you money in restoration industry

Have you recently run a Google Ads (formerly AdWords) PPC campaign and felt that you spent too much money for what you got in return? Many of you reading this might be nodding your head in agreement. But do you know why your Google PPC campaign wasn’t successful? There are a lot of factors that can go into a successful Google Ads campaign:

  • Call tracking to measure ROI
  • Usage of ad extensions
  • Proper ad grouping
  • Landing page experience
  • Relevant Ads
  • Negative keywords

In this article, I am going to focus on the last one, negative keywords. Because while you might be able to have some success with the first five factors being done incorrectly, you have to get negative keywords correct or you are bleeding money and will never have a successful PPC campaign.

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