What Should You Be Looking For In Your SEO Package?
It can be difficult to know exactly what you should be receiving when shopping for search engine optimization (SEO) services. All of our packages are clear and detailed on exactly what you are getting and what the expected result should be.
Local Citation Building
Website Page Speed
SEO stands for ‘Search Engine Optimization’ and it is the process of driving traffic to your website from the free organic listings on the major search engine platforms (Google, Bing, Yahoo). Each search engine has its own parameters on what they deem important and what is considered in the search ranking factors. Our goal is to understand each of these ranking factors and execute them in using best practices in mind.
It’s not enough to only know the search ranking factors though, knowledge of the industry helps. This is where keyword research (important to SEO) is so important. It’s common for someone in a specific industry to think that others (i.e. homeowners) outside the industry use the same language and jargon as they do in the industry when searching online. A great example of this is how homeowners search for Mold Remediation. They don’t use the word remediation too often, in fact, they typically use the term ‘Mold Removal’. They also use the term ‘Black Mold’ a lot even if the mold is technically not Stachybotrys or the color isn’t black. Black mold is simply a commonly used term in households and we (as marketers and restoration professionals) have to be aware of how people search for our services so we can optimize our web pages accordingly.