As a local restoration service company owner, for your business to get the full benefits of Google Maps, you need to get your company ranking high enough on Google Maps so your restoration company appears at the top of the Google Maps list of the search results. One of the most important marketing strategies that should be on all service company's growth-toolkit is how to improve their Google My Business ranking. Considering Google My Business is a free tool from Google, and the most used search engine, GMB can provide the best marketing ROI.
One of the most coveted places to be on the Google Maps listing is the first page, or top three to four. The reason is that it’s unlikely for your potential client to search farther than the first page of map results. So, below are 5 quick tips to get your company ranking higher on Google Maps listing.
1. Keep Your Information Updated & Consistent
Google wants to know more about your business and the more they know, the more they will be able to display your business online. So, make sure you include all the necessary information’s like: your address, telephone number, and website so that Google can provide up to date information as possible.
2. Get Google Reviews
When you have more positive reviews from existing clients, this will make your company more trustworthy to the community and be an indicator to Google to increase your rank. Ask your loyal and trusted customers to write a review for you on Google.
3. Categorize Your Business Properly
When creating your Google Maps listing there is an option for you to add a primary industry category, to help describe and categorize your business. The best part about this is that you can add up to five categories for your company. The primary category should be the primary classification for your business (e.g. Damage Restoration, Carpet Cleaning, Plumbing, Carpentry).
4. Verify Your Location
Verifying your location is another way to rank your company higher on Google Maps. This confirms with Google that your company is located exactly where you say it is and where potential customers can find it. Make sure you use the same address you have on your Google My Business listing that is also listed on other online directories and on your website contact us page.
5. Location In Business Name
Not many people know, but currently, the top ranking priority for Google Maps is the proximity to the searcher. Increase your visibility on Google Maps by adding the primary service location into your 'Busines Name' field. So your business name would go from 'Restoration Company' to 'Restoration Company of Chicago IL'. This would help increase visibility for your maps listing.