You are probably already aware that your restoration company needs an online presence. But the online landscape is vast and confusing to conquer without the proper guidance. One thing we often hear from our clients is that they have previously thrown copious amounts of money at one area of digital marketing — say pay-per-click campaigns for instance.
While this is a good start, an optimized and balanced online strategy is the best way to ensure you don’t have customers falling through the cracks. Fortunately, Restoration Digital Marketing is skilled at generating comprehensive and balanced online marketing strategies for restoration companies.
The Elements of a Balanced Online Marketing Strategy
Below, we discuss how you can cover all your bases for a balanced digital marketing portfolio. This allows you to cast the largest net, making your restoration company visible across the web.
Search Engine Optimization
If you want your website to be found online, search engine optimization is one area you cannot afford to ignore. By giving attention to the principles and best practices of SEO, we are able to boost visibility in search results, making you more competitive against other restoration companies in your area.
From the initial website build to consistent content curation, RDM handles the elements of search engine marketing that would otherwise require a steep learning curve for you. This includes user experience, keyword research, link building, website optimization, reports, and analytics.
Social Media Marketing
Social media is one aspect of a balanced online marketing strategy that can be tricky for restoration company owners to keep up with, but is worth the effort. Potential customers enjoy knowing that your company is visible, reputable, accessible, and run by an actual human being.
Sharing before and after photos, company updates, infographics, and other helpful information position your business as a resource for property owners. Even better, being engaged with your audience helps personalize your business. A home owner will not forget that you responded to their comment on your post, making them more likely to utilize your services in the future.
While some marketing agencies simply repost content or share generic stock photos, Restoration Digital Marketing is different. We offer a strategy that incorporates regular posting across all major social platforms, featuring a combination of real restoration project photos, seasonal greetings and updates, as well as high-quality, informative graphics.
Email Marketing
Chances are high that you already collect email addresses of your clients. But if you are not sending them monthly newsletters, you could be missing out on a great method for keeping your company top of mind. Based on the time of year, you can send helpful information about protecting their property. For instance, how to prevent frozen pipes in the winter, or how to prepare your property for hurricane season in the summer.
As your email list grows, it becomes more valuable. If a customer receives a newsletter from your restoration company that they find especially helpful, they may be apt to share it with others.
RDM curates informative monthly newsletters about fire damage, water damage, storm damage, mold, and other topics.
Local Search Marketing
We have all heard the adage, “location, location, location.” When you run a local restoration company, location is everything. Appearing in map results with accurate contact and address information helps customers find and reach out to you.
RDM optimizes local citations, Google My Business map listings, and your website to ensure you are appearing in the right locations.
Pay-Per-Click Campaigns
PPC marketing allows you to run advertisements for your restoration company. One of the best parts of the pay-per-click model is that you only pay when the ad is clicked. Targeting specific keywords and geographic locations puts your ads in front of the people most likely to click on them.
We help you develop a strategy that works, incorporating a variety of ads that appear on across all devices.
Regularly-Released Content
For your website to do well, it needs to be up to date and relevant. By being able to inform your customer base, you build confidence in them, making these individuals more likely to secure your restoration services.
We achieve this goal by targeting local areas for your specific services. This is in conjunction with informative blog posts to share resources with your audience.
The Final Verdict: Aim for Balance
When it comes down to deciding where to spend your time, money, and effort for an online marketing strategy, you might want a specific area on which to focus. But the best approach is a balanced one. Failing to acknowledge the importance of one facet of your digital marketing strategy can hinder your success. Contact us today to learn how we can help you develop a marketing strategy that makes sense.