Restoration Marketing - What To Expect
Fix On-Page Technical SEO - We will review your current website and perform a keyword audit identifying the URL structure, H1 tags, image alt tags, depth of content, and much more. A typical mistake on most restoration company websites is that their website doesn't have the right keywords and needs a lot more content for each keyword. For example, many sites don't have separate pages for flood damage, smoke damage, tree damage, sewage damage, and other local city pages. Those pages need to be built for your website.
Create Content - Being in the restoration industry we know the correct restoration verbiage and can write all your new content for blogging, case studies, social media post, and more. We have professional content already built and ready to deploy for your business as well; this allows us to maximize your returns as quickly as possible.
Distribute Content - We can publish and distribute your content in any medium and to any channel you need us to. We are posting to social media consistently keeping in front of your local community for brand awareness. We also set up and manage your email marketing campaigns, reaching your previous clients and potential customers all at a click of a button. Our goal is to make your restoration company at the intersection of every decision making process of potential customers.
Advertise To The Right People - There are many ways to create awareness and get in front of the right people. Sometimes that's through face to face relationships, social media posting, networking, and sometimes that's through advertising online. One of the benefits of advertising is that it allows you to target specific people right in the moment of need for disaster restoration services, like water damage restoration. By targeting specific keywords, this will enable you to hyper-target potential customers for the best possible returns of your water damage marketing dollars.
Track Leads - It's all about tracking when it comes to measuring results. With our campaign on increasing your water damage leads, any call that comes from your website is recorded and sent to you in an email for your listening, fast and easy tracking right to your cell phone. You will also have access to a tracking dashboard allowing you to measure and identify all water damage leads that you receive. Read this article if you want to learn more about why you should use call tracking.
Manage, Measure & Optimize - When you are managing SEO (Search Engine Optimization), PPC (Pay Per Click) campaigns, and other online marketing strategies for the restoration industry you have to be up to date with the evolving changing landscape. Specifically to the rules and algorithm changes that Google itself imposes on all digital marketers. These changes can be catastrophic to your online presence if you aren't tracking daily and staying up to date with all the new changes that need to be implemented regularly.
Reporting - At Restoration Digital Marketing we provide you with your 'Day Zero Reports' which will give you your starting point before starting the campaign with RDM. Then you receive an ongoing monthly report for your website analytics, goals, and monthly keyword rank tracking. If you are/have worked with a digital marketing agency that doesn't provide you with your monthly keyword rank report, you might need to hire a new marketing agency. The keyword rank report is one of the best ways to visually see the work and progress of your online/website campaign.
Water damage marketing is not easy. Are you looking for more information on hiring the right digital marketing agency? Check out this article on Restoration and Remediation on 11 Questions to Ask a Digital Marketing Agency Before Hiring Them.
